The reason why Kiss Daniel and his label mate Sugarboy do not participate in collaborations with other artists have been revealed.
Kiss
Daniel and Sugarboy who are signed to G-Worldwide Entertainment have
never been guests on any song outside the record label.
The
situation, which is a rare in the Nigerian music industry, has been
questioned by fans, music enthusiasts, the media, and music industry
experts.
But there’s a new and official explanation for it. In a statement released to Pulse, CEO of G-Worldwide Entertainment, Festus Ehimare also known as Emperor Geezy, has disclosed his reason for taking this strategy.
According to Geezy, the no-collaboration policy is a business decision designed to benefit his company and his signed artists.
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CEO of G-Worldwide Entertainment, Festus Ehimare also known as Emperor Geezy, has disclosed his reason for taking this no-collaboration strategy.
(Instagram/@emperorgeezy)
Read the full statement below:
“I
have listened to, read and watched various on-air personalities,
entertainment journalists and the odd industry professional voice their
concerns on the “refusal” of G-Worldwide to allow artistes on its roster
collaborate with, or feature other artistes outside the fold on their
music.
This has been whispered,
said to my face and “authoritatively revealed” many times that I feel it
is important that I address the issue once and for all.
First,
I must say that it is laudable of our fans and critics to voice their
opinions where they feel we have an advantage to explore but are not
leveraging. For this, I must say a heartfelt thanks to you.
Now
to the matter at end; it is a moot point to say that the Nigerian music
industry has grown to a point where our artists are gaining
international acceptance and recognition. So far, a lot of hard work has
gone into this process, and I personally believe that with more effort,
Nigerian music is poised to become a major music “product” globally.
I
grew up listening to Michael Jackson, Fela, Oliver de Coque, Osita
Osadebe, King Sunny Ade and so many others, and when I look at how music
was created and marketed then, I see that these men, beyond being such
amazing creatives, put a lot of effort into creating unique identities
that created a certain mystique about them; helping to drive increased
followership.
Today what it
requires to break an artiste into the market and possibly achieve
limelight is huge, and as modern realities have come to show us: money
rules the day. This of course means that there is a growing need for any
serious player in the music industry to look for innovative ways to
sell their art.
My own
experience has shown that money alone cannot suffice; rather what is
required is a mix of talent, hard work, considerable resources and most
importantly the ability to think and execute radical strategies to
retain a hold in the market. It is on this principle that I have built
g-worldwide, and it is on this that we as an entertainment company
stand.
We will take no credit
for what the music industry has become today, our only focus is on
working hard to reward the trust and support our loyal fans have
bestowed on us. On giving out value. We believe as a company that our
artists can work hard enough to put themselves in the spotlight without
having to leverage on features and collaborations.
We
understand that this is a risky move but remain convinced that if this
can be achieved, we will be able to take credit for having set the pace
in the Nigerian music industry. Granted that collaborations in the
industry bring colour and variety to the end product, but our approach
at this time is to grow stronger and richer in value as a unit.
As
an entrepreneur I know the risks involved in investing in the music
business and will do all I can to minimize these risks. For those who
assume that our structure is not good enough, I would humbly suggest
that you invest in the career of one of the countless young talents out
there and anchor your business on principles you believe in as we have
done and let time and fate decide whose approach will stand the test of
time.
As for us, we intend to
concentrate our energy on creating and releasing great music such as
“Sofa” by Kiss Daniel and the “Believe” album recently released by
Sugarboy for our fans the world over. The features and collaborations
are wonderful opportunities which will come at the right time."
Signed: Festus Ehimare (Emperor Geezy) for G-Worldwide Entertainment
Flavour and his lady fans are virtually inseparable when armed with his guitar and vocals (2niteflavour(Instagram))
Flavour is loved across the continent for his remarkable stage craft (2niteflavour(Instagram))
